Maximing Productivity

KRISTIN P. KASABUCKI

KRISTIN P. KASABUCKI PARTNER, CONSULT ENCOMPASS, LLC,

BUSINESS DEVELOPMENT STRATEGIST

KRISTIN P. KASABUCKI

Caught up in a cycle relying on members’ dues to accomplish your mission and goals? Dues going towards retaining members, providing continuing education programs, public education, legislative efforts, staffing and technology support?

Looking to continue to expand your demographics to ensure longevity, but have found that the old ways of attracting new members is becoming less effective? What is the next added value you can offer to keep members engaged in your organization?

about me

I am Kristin Kasabucki and have been in the healthcare, education, and non-profit organization world, for over 42 years. It has amazed me how professionals are so good at their profession, however, have had little to no education on how to run a business. About 1% of those who are really successful, choose to add to their education beyond their professional trade to learn how to run their business.

Most business owners focus on doing what it takes to operate their business, day to day. They are working IN their business. While working IN their business they don’t focus on working ON their business. Many don’t even realize they are doing that.

We believe that when a business owner works ON their business, that enables them to maximize and capture their best financial position. Encompass Group and its divisions can assist you not only as an organization to add value to membership, but it can also work with your members in navigating solutions to get them to their best financial position efficiently and effectively.

Find out more about who we are by
visiting www.consultencompass.com . To schedule a call to learn more please feel free to contact me at: kkasabucki@trustencompass.com or call me directly at 860-490-7982.
We look forward to helping you maintain and grow
your membership by assisting your members to be
stronger, successful business owners.

Challenge

In the current environment, membership organizations dues are not at the top of a members “have to do” list, unless you are in a state that requires licensed individuals be a member of their state or national organizations. And if they are required to do so, many can get Continuing Education Renewal classes online (due to Covid times) and become a passive / not engaged member. When it comes to members looking at their personal or business budgets, membership organizations are one of the first to be cut, again, unless you are fortunate to have it mandated by your state practice act. Why? No perceived value for the amount they pay annually.

Solution

Step out of the box and give them what no
one else has or is giving them – Business Education.
Many professionals went to school to learn their
trade – be it practice owners, attorneys,
accountants, etc. How many of those schools taught
these professionals to be a business owner – even
the basics of running a business?

Challenge

Many of your members are in their senior/seasoned cycle of their career and often times are looking at retirement 2 to 3 months before they want out not knowing what it will take to close up shop successfully keeping what they have worked so hard to earn over the years.

Solution

Offer education to your members early so that they can have a plan in place not only for a planned retirement, but in most cases for an unplanned exit?

Challenge

Many of your members are just
graduating and looking to enter their profession
whether it be to join someone else in the same
profession or start up their own business. Again,
how much business education did they receive on
“start-ups” or becoming associates of business
owner potentially preparing to go out on their own?

How about balancing (at times) a HUGE student loan
debt, new housing (if they are no longer at home),
transportation, savings or starting a family?

Solution

Offer education to your newest members, providing information about the balancing of professional life and personal life when it comes to financial stability.